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No banned foods
🍽️ Built around real life
Online fat loss coaching

Fat loss for people who love food

Helping busy adults with big appetites lose fat without restriction, while still enjoying the foods they love.
★★★★★
Rated 4.9/5 by 500+ clients
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The real problem

It's not that you don't know what to do

You’ve read the articles. You know the difference between a salad and a takeaway. The problem was never information – it’s that every plan asks you to become a different person.
Restrict hard. Cut the foods you love. Be “good” all week. Then one stressful day, one social dinner, one bad night’s sleep – and it all unravels. So you wait for Monday and start again.
Diet fatigue
Starting over every Monday
Emotional eating
Stress eating
No time
Lost consistency
🔥
Monday
motivation
🥗
Strict
restriction
😣
One
bad day
🍕
“I’ve
ruined it”
😔
Food
guilt
🔁
Give up,
wait for Mon
The Monday Loop
sound familiar?
You don’t need more willpower. You need a method that survives real life.
Sound familiar?

You might be exactly who this was built for if...

Tap the ones that sound like you.

You genuinely love food

You’ve tried multiple diets
Weekends often ruin your progress
You overeat when stressed
You have a genuinely busy schedule
You want fat loss that actually lasts
Recognise yourself in a few of these?
Apply for coaching
The JTR Method

A simpler way to lose fat

No deprivation. No food rules you can’t keep. Just a structure that bends around your real life instead of breaking it.
01

Food Freedom

No banned foods, no “good” or “bad” lists. The meals you love stay on the menu – we just make them work for you.
02

Flexible Structure

A clear, simple framework built around your schedule, your appetite and your week – not a rigid plan that ignores real life.
03

Sustainable Results

Fat loss you can actually keep. Habits that hold up after the coaching ends – so you never have to start over again.

Everything you need for lasting results

Your plan, check-ins, food logging, messaging and progress – in your pocket, wherever the week takes you.
Daily structure
Direct messaging
Progress tracking
Habit coaching
Real people, real life

Results that go beyond the scales

Yes, the fat comes off. But the thing clients talk about most is how different they feel around food.
No more food guilt
A better relationship with food
More confident
Still eats out every week
Finally consistent
Off the diet rollercoaster
No more food guilt
A better relationship with food
More confident
Still eats out every week
Finally consistent
Off the diet rollercoaster
Transformation
“The first thing that ever stuck.”
Sustainable results, no rebound
Transformation
“I never felt like I was on a diet.”
Lost fat – kept the social life
Transformation
“Food stopped being stressful.”
Confidence back, guilt gone
★★★★★
For the first time I lost weight without giving up the food I love. No Monday restarts, no guilt – it just became normal.
SM
Sarah M.
Lost 11kg · still eats out weekly
★★★★★
I’m a shift worker with two kids. Every other plan ignored that. This one was built around my actual week.
DT
Dan T.
Busy dad of two
★★★★★
The biggest change isn’t the scales – it’s that I don’t feel anxious about food anymore. That’s worth everything.
EL
Emma L.
Former chronic dieter
★★★★★
I travel constantly for work. Jedd taught me how to stay on track from airports and hotels without obsessing.
RK
Ryan K.
Travels for work
0 +
People coached
0
Average rating from clients
0 %
Still on track after coaching
The difference

Why most diets fail - and this doesn't

Traditional dieting

Built for short term results

  • Restrictive & rule-heavy
  • Unsustainable
  • All-or-nothing
  • Short-term results
  • Guilt when life happens
JTR coaching

Built to last

  • Flexible & food-first
  • Sustainable
  • Realistic for busy lives
  • Long-term change
  • No guilt, no restarts
Meet your coach

No more starting over - this is your final restart

I believe fat loss has been made far more complicated than it needs to be.
Like many people, I spent years stuck in the cycle of dieting, falling off track, and starting again every Monday. What finally changed wasn’t more restriction or more discipline. It was learning how to make fat loss fit real life.
That’s exactly what I help my clients do. You don’t need to give up your favourite foods, live in the gym, or follow a plan that takes over your life. Together, we’ll build simple habits, flexible routines, and a sustainable approach that helps you lose fat and keep it off for good.
No guilt. No extremes. No starting over.
I believe being fit and healthy should add to your life, not take away from it.
– Jedd
Before you apply

Questions you probably have

That’s exactly who this coaching is built for. Most of my clients have demanding jobs, families, social commitments, and busy schedules. The goal isn’t to make your life revolve around fat loss. It’s to build a plan that works around your real life.

Perfect. Most of my clients do too. You don’t need to cut out your favourite foods to lose fat. I’ll show you how to enjoy meals out, takeaways, and the foods you love while still making progress. The aim is food freedom, not food restriction.

Most people don’t fail because they lack motivation. They fail because the plan doesn’t fit their life. This coaching focuses on building habits, routines, and systems you can actually maintain long term, so you’re not relying on willpower to get results.

Having a big appetite isn’t the problem. I’ll show you how to stay fuller for longer, structure your meals properly, and manage hunger without feeling like you’re constantly dieting. You can enjoy food and still lose fat.

That’s not a problem. Many clients travel regularly for work. You’ll learn how to stay on track in hotels, airports, restaurants, and while eating out, without needing a perfect routine.

Most of my clients aren’t living perfect fitness lifestyles. The coaching is designed to fit around busy family life, not compete with it. We’ll create a realistic approach that works alongside your responsibilities.

No. Fat loss shouldn’t mean avoiding social occasions or never enjoying yourself. You’ll learn how to make these situations work within your overall plan so you can enjoy life and still make progress.

The goal of coaching is to help you build the habits, confidence, and knowledge to stay in control long term, not leave you relying on a meal plan forever. That said, many clients choose to continue coaching because they enjoy the accountability, support, community, and ongoing progress that comes with it. Whether you stay for a few months or much longer, the objective is the same: to help you build a lifestyle that works in the real world and gives you results that last. This should be the last fat loss plan you ever need.

One last thing

Imagine never having to start again

Learn how to lose fat while still enjoying the foods you love – for good this time.
Apply for coaching
  • No banned foods
  • No tracking forever
  • Built around real life